The Relationship Between Luxury Living And A Thriving Sports Community

The lack of extensive research and statistics about the wellness industry in Zimbabwe makes it difficult to monitor the industry as a whole. However, despite not having enough statistics on the topic, the growing popularity of luxury living in sports communities is undeniable. Luxury living and thriving sports communities go hand-in-hand, offering a unique and desirable lifestyle experience.

Luxury living goes far beyond simply having an expensive house or apartment. It’s about a curated lifestyle experience that prioritises comfort, convenience, and exclusivity. These are often characterised by standard key features of luxury living such as high-end amenities, security and exclusivity, prime locations with scenic views and a keen focus on resident well-being.

The benefits of a sports community:

  • Sporting social events and activities 
  • Networking opportunities 
  • Increased property values 
  • Higher resale potential
  • Improved health and wellness
  • Boosting the profile of the area

The increasing demand for sports communities is exacerbated by the growing fitness industry in Zimbabwe. More and more people are seeking a more active and healthier lifestyle. For example, according to Statista, “the Fitness-Tracker market in Zimbabwe is projected to reach a revenue of US$78.14m by 2024. It is expected to show an annual growth rate (CAGR 2024-2028) of 11.67%, resulting in a projected market volume of US$121.50m by 2028”. If there is such a huge market for fitness trackers, it is safe to assume that simultaneously, there is a demand for more fitness centres. Another possible indicator of the booming fitness industry is the popularity of marathons run by corporates that continue to be fully-subscribed annually.

“PPC Zimbabwe Managing Director Kelibone Masiyane expressed satisfaction with the 2019 edition of the marathon that attracted a record field of 3 752 runners in all categories” – Childline.

There are various types of sports communities that can choose to either focus on a specific sport or to offer multi-sport facilities. For example, The Hills Lifestyle estate will primarily focus on golf, swimming and tennis. Whereas Millennium Park, which will be accessible to Millennium Heights and the Pokugara Residential Estate, is suitable for those who like to walk/run, outdoor aerobics, yoga and other outdoor fitness activities. The Hills Luxury Estate will take it a step further and provide sporting facilities designed for adults aged 55+ for the sake of being inclusive. The Hills Luxury Estate communities will prioritise an active lifestyle with fitness centres, walking/biking trails, and swimming pools, for the retirees to be able to also lead an age-appropriate active lifestyle.

The benefits of living in a sports community includes readily available access to top-notch athletic facilities and programs. Living close to these facilities increases the probability of residents sticking to an active lifestyle since commuting further away is a possible deterrent. Another added benefit is the sense of community with like-minded individuals who share a passion for sports. As Rahul Dravid stated, “What drew me towards team sport were the camaraderie and friendship. The chance to celebrate victory and success with a group of other people is something I have enjoyed doing.”

By providing these safe spaces for sporting and recreational activities for the whole family, it strengthens the bond between family members. As a parent, you know that your child’s outdoor playtime, it your outdoor playtime. Hence having sporting facilities holds immense potential for an active and healthy lifestyle.

Construction companies are leveraging their expertise to develop lucrative mixed-use communities around sports facilities. Luxury living communities are incorporating high-end sports facilities and programs in response to the needs of the market. Mixed-use communities that allow residents to live, work, shop and play offer the residents the luxury of ease and convenience. Residents can do more within the confines of the estate. Examples of specific amenities offered include, private golf courses, outdoor parks, access to professional trainers in a gym, tennis courts, swimming pools, basketball courts. All these elements elevate the luxury living experience for residents who are passionate about sports. They also provide families with enough recreational spaces to spend time together in a safe and secure environment.

Beyond the game, another added value of a thriving sports community is not only its ability to increase the value of the property but also its ability to catalyse the economy of the nation. For example, the upcoming project of The Hills has the potential to tap into sports tourism for its world class golf course. According to South Africa Tourism, “Golf holds immense potential, with over 450 million enthusiasts globally.” The golf course, in conjunction with the Swimming and Tennis Academies that are of international standards, stand to position The Hills Luxury Estate as a top feature and venue in Zimbabwean sports.

You can watch the launch event of The Hills Luxury Estate Here.

Luxury living and thriving sports communities are fast becoming the norm in response to the demands of the discerning market. Residents are looking for more than just homes, they are looking into opting into a full lifestyle with all the added value and benefits that come along with. The appeal of this lifestyle combination for those seeking an active and elevated living experience can boost the value of the property and increase the potential for the resale opportunities.

Explore the WestProp property portfolio for luxury living options within sports communities.